February / July / November

Saturdays / Sundays

* MODULE - INTRODUCTION TO MANAGEMENT

Functions, skills and levels of management
Definition of management, functions of management, organisational performance, managerial skills, managerial roles, and managerial levels in an organisation.

Goal setting and organisational planning process
Vision and Mission, Goals and Objectives, SWOT analysis, Market & Competitor analysis, Por-ter’s Five Forces Analysis, Ansoff ‘s Matrix

Approaches to organisation structure
Elements of structure, designing a structure; work specialization, departmentalization, chain of command, span of management, centralization and decentralization and formalization.

Leader and a manager
Organisational behavior, nature of leadership, leadership vs management, leadership traits, leadership styles, Impact of organisation culture on leadership, concept of motivation, motiva-tion theories; Maslow’s hierarchy of needs, Herzberg’s two factor theory .

* MODULE - MARKETING PRINCIPLES

Concepts and scope of marketing
An introduction to marketing: definitions and how it influences our daily lives, evolution of the marketing concept, Marketing orientation and its benefits, relationship marketing, overview of marketing environment and its impact on marketing activities

Marketing mix elements
Describe the concept and elements of the traditional and extended marketing mix, understand-ing the benefits of a co-ordinated and integrated marketing mix, product, pricing, place, promo-tion digital marketing mix.

Segmentation, targeting and positioning
Type of markets, concept of segmentation, bases of segmentation, criteria and its benefits eval-uating and selecting target markets and positioning

Marketing research and consumer behaviour
What is marketing Research and data collection methods, discuss the importance of buying behavior to marketers, stages of Consumer Decision making process

* MODULE - INTRODUCTION TO MANAGERIAL FINANCE

Introduction to Financial Accounting
Key concepts and conventions that underlie financial accounting. Characteristics and objec-tives of Financial Accounting, the book-keeping process, introduction to Financial Statements (i.e. Income Statement, Balance Sheet, Cash Flows Statement, and, Equity Statement)

Financial Statement Analysis and Interpretation
Describe the role of accounting in providing financial information to users, conducting ratio analysis including horizontal and vertical analysis, basic interpretation of financial statements through ratio analysis.

Introduction to management accounting
Key concepts that underline management accounting, direct and indirect costs, variable, semi-variable and fixed costs

Preparation of forecast and budgets
Understand the usefulness of budgeting and the primary objectives of budget preparation, preparation of functional budgets.

* MODULE - ESSENTIALS OF HUMAN RESOURCES

Introduction to HRM
Personnel management and human resource management; role of human resource, factors influencing the HRM.

Recruitment and selection
Recruitment policies; recruitment process; recruitment methods, significance of employee se-lection; selection process