Program Structure

Common First Two Years for Management Degrees

LEVEL 1: SEMESTER 1

Credit / Notional Hours / Contact Hours

* BMG 11013 - Management Fundamentals - Compulsory 03 150 45
* BMG 11023 - Mathematics for Business Decision - Compulsory 03 150 45
* BMG 11033 - Information and Communication Technology - Compulsory 03 150 45
* BMG 11043 - Soft Skills in Business Communication - Compulsory 03 150 45
* BMG 11053 - Microeconomics - Compulsory 03 150 45
* DE 11010 - English Language for Business 1 Auxiliary-
15

LEVEL 1: SEMESTER 2

* BMG 12013 - Macroeconomics - Compulsory 03 150 45
* BMG 12023 - Marketing Fundamentals - Compulsory 03 150 45
* BMG 12033 - Financial Accounting - Compulsory 03 150 45
* BMG 12043 - Business Statistics - Compulsory 03 150 45
* BMG 12053 - Business Information System - Compulsory 03 150 45
* DE 12020 - English Language for Business 1 - Auxiliary
15

LEVEL 2: SEMESTER 1

* BMG 21013 - Management Accounting - Compulsory 03 150 45
* BMG 21023 - Human Resource Management - Compulsory 03 150 45
* BMG 21033 - Financial Management - Compulsory 03 150 45
* BMG 21043 - Marketing Management - Compulsory 03 150 45
* BMG 21053 - Dynamics of Organizational Behavior- Compulsory 03 150 45
15

LEVEL 2: SEMESTER 2

* BMG 22013 - Managerial Economics - Compulsory 03 150 45
* BMG 22023 - Business Law - Compulsory 03 150 45
* BMG 22033 - Advance Financial Accounting - Compulsory 03 150 45
* BMG 22043 - Supply Chain Management - Compulsory 03 150 45
* BMG 22053 - Operation Management - Compulsory 03 150 45
* BMG 22062 - Managerial Soft Skills - Compulsory 02 150 30
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Program Structure – Final 2 Years

Marketing Management

Credit / Notional Hours / Contact Hours

LEVEL 3: SEMESTER 1

* BMG 31013 - Research Methodology - Compulsory 03 150 45
* BMM 31014 - Marketing Communication - Compulsory 04 200 60
* BMM 31024 - Project Management - Compulsory 04 200 60
* BMM 31034 - Consumer Behavior - Compulsory 04 200 60
* BMM 31044 - Retail Marketing - Compulsory 04 200 60
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LEVEL 3: SEMESTER 2

* BMM 32014 - Brand Management - Compulsory 04 200 60
* BMM 32022 - Industrial Marketing - Compulsory 02 100 30
* BMM 32034 - Digital Marketing - Compulsory 04 200 60
* BMM 32043 - Corporate Social Responsibility & Ethics Optional- 03 150 45
* BMG 32053 - Entrepreneurship - Optional 150 45
* BMM 32064 - Service Marketing - Compulsory 04 200 60
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LEVEL 4: SEMESTER 1

* BMM 41014 - Strategic Marketing Management - Compulsory 04 200 60
* BMM41023 - Sustainable Marketing - Optional 03 150 45
* BMM 41053 - Global Marketing - Optional 150 45
* BMM 41034 - Package Based Data Analysis - Compulsory 04 200 60
* BMM 41044 - Marketing Consultancy - Compulsory 04 200 60
15

LEVEL 4: SEMESTER 2

* BMG 42013 - Seminar for Research Communication - Compulsory 03 150 45
* BMG 42028 - Dissertation - Compulsory 08 300 120
* BMG 42036 - Internship in Marketing - Compulsory 06 300 90
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The time you graduate, you will not only understand the theoretical aspects of effective marketing, but will also possess a range of practical professional skills. Upon completion of our degree program, you will be provided with work opportunities as marketers in a multitude of related fields including retailing, advertising, branding, consulting, marketing research, and international marketing.