BBA (Hons)Specialising in Marketing Management

SLIIT
Compare this course
Required results - A/L Passes in three subjects (in any subject stream) at the G.C.E. (Advanced Level) Examination (Sri Lanka / London) in one and the same sitting and a pass at the Aptitude test conducted by SLIIT
Required results - O/L -
Intakes

February / June / September

Time Duration 4 Years
Lecture dates and time

Offshore : Weekdays / Weekend
Examinations : Weekdays / Weekend

Qualification from (University/ Taff) SLIIT
Fees informations A semester fee of Rs.215,000 will have to be paid to the SLIIT for each semester for the period of four years, to complete the degree in Sri Lanka. Fees for any subsequent semester should be paid prior to the commencement of each semester.
Fees - Annually -
Fees - Per Semester -
Fees - Per Month -
Fees - Per Subject -
Locations Malabe Colombo Matara Kandy Kurunegala
Subjects

1 YEAR

Semester 1

BM0010 Accounting (Compulsory for Non-accounting background)
BM1010 Learning and Study Skills 01
BM1020 Principles of Management 03
BM1030 Microeconomics 03
BM1040 Business Mathematics 03
BM1050 Information Technology for Business 03
BM1060 English Language Skills I 03

Semester 2

BM1070 Self Management 01
BM1080 Principles of Marketing 03
BM1090 Financial Accounting 03
BM1100 Legal & Political Environment in Business 03
BM1110 Human Resources Management 03
BM1120 English Language Skills II 03

* Electives to be chosen with the prior approval of the Academic Department

2 YEAR

Semester 1

BM2010 Personal Development Planning 01
BM2020 Organizational Behavior 03
BM2030 Management Accounting 03
BM2040 Macroeconomics 03
BM2050 Business Statistics 03
BM2060 Business Communication 03

Semester 2

BM2070 Leadership and Teamwork 01
BM2080 Operations and Supply Chain Management 03
BM2090 Business Information Systems 03
BM2100 Financial Management 03
BM2110 Operations Research 03
BM2120 Entrepreneurship 03

* Electives to be chosen with the prior approval of the Academic Department

3 YEAR

Semester 1

BM3110 Strategic Marketing 03
BM3120 Consumer Behaviour 03
BM3130 Marketing Communication 03
BM3150 Sales Management 03
BM3010 Career Readiness and Business Ettiquette 01

Semester 2

BM3020 Research Methodology 03
BM3160 Service Marketing 03
Business Internship OR 2 Modules
BM3030 Business Internship 06
BM3170 Marketing Research 03
BM3180 Hospitality Marketing 03
BM3190 Logistic and Supply Chain Management 03
BM3140 Event Management 03

* Electives to be chosen with the prior approval of the Academic Department

4 YEAR

Semester 1

BM4010 Comprehensive Research Project(Continued to Semester 2) 09
BM4110 Strategic Brand Management 03
BM4120 Digital Marketing 03
1 Elective
BM4130 Retail Marketing 03
BM4140 Agricultural Marketing 03

Semester 2

BM4150 New product marketing simulation 04
BM4160 Advertising 03
BM4170 International Marketing 03
1 Elective
BM4180 Social Marketing 03
BM4190 Industrial Marketing 03

* Electives to be chosen with the prior approval of the Academic Department

Award DEGREE
Double Major Options -
Career paths

* Marketing Manager
* Management Trainee- Marketing
* Sales/ Marketing Executive
* Manager (Customer Relations)
* Brand Executives/ Brand Managers
* Online Marketing Analyst
* Marketing Specialist
* Tele Marketing
* Digital Marketing Executive
* Merchandiser
* Clients Servicing
* Public relations specialist
* Research Executives
* Lecturer / Academic

University
SLIIT- Sri Lankan Institute of Information Technology
SLIIT
Academic centers SLIIT - Sri Lankan Institute of Information Technology
Pathway Options -