BBA (Hons) Specializing in Marketing Management

Compare this course
Required results - A/L Passes in three subjects (in any subject stream) at the G.C.E. (Advanced Level) Examination (Sri Lanka / London) in one attempt
Required results - O/L -

A pass at the Aptitude test conducted by SLIIT

Time Duration Four years full-time program
Lecture dates and time -
Qualification from (University/ Taff) -
Fees informations -
Fees - Annually -
Fees - Per Semester Rs.175,000/= ( + Taxes )
Fees - Per Month -
Fees - Per Subject -
Locations Malabe Colombo Matara Kandy Kurunegala

Year 1: Semester 1
Accounting (Compulsory for Non-accounting background)
Learning and Study Skills
Principles of Management
Business Mathematics
Information Technology for Business
English Language Skills I

Year 1: Semester 2
Self Management
Principles of Marketing
Financial Accounting
Legal & Political Environment in Business
Human Resources Management
English Language Skills II

Year 2: Semester 1
Personal Development Planning
Organizational Behavior
Management Accounting
Business Statistics
Business Communication

Year 2: Semester 2
Leadership and Teamwork
Operations and Supply Chain Management
Business Information Systems
Financial Management
Operations Research

Year 3: Semester 1
Strategic Marketing
Consumer Behaviour
Marketing Communication
Sales Management
Career Readiness and Business Etiquette

Year 3: Semester 2 (Compulsory)
Research Methodology
Service Marketing

Year 3: Semester 2 (Students must select either the two modules or business internship from the following)
Business Internship
Marketing Research
Hospitality Marketing
Logistic and Supply Chain Management
Event Management

Year 4: Semester 1 (Compulsory)
Comprehensive Research Project(Continued to Semester 2)
Strategic Brand Management
Digital Marketing

Year 4: Semester 1 (Electives - Students must select one from the following)
Retail Marketing
Agricultural Marketing

Year 4: Semester 2 (Compulsory)
New product marketing simulation
International Marketing

Year 4: Semester 2 (Electives - Students must select one from the following)
Social Marketing
Industrial Marketing

Award BBA (Hons) Specializing in Marketing Management
Double Major Options -
Career paths Marketing Manager

Management Trainee- Marketing

Sales/ Marketing Executive

Manager (Customer Relations)

Brand Executives/ Brand Managers

Online Marketing Analyst

Marketing Specialist

Tele Marketing

Digital Marketing Executive


Clients Servicing

Public relations specialist

Research Executives

Lecturer / Academic

SLIIT- Sri Lankan Institute of Information Technology
Academic centers SLIIT - Sri Lankan Institute of Information Technology
Pathway Options -