In many ways, digital marketing has proven itself indispensable for present day marketers as it has forced the marketing industry towards a completely new direction filled with innovative technologies, social media connectivity and limitless possibilities. The pioneer in marketing education in Sri Lanka, the Sri Lanka Institute of Marketing (SLIM), recently joined hands with the Digital Marketing Institute (DMI), Ireland. DMI is the leading global body in digital marketing education and continuously works with industry giants such as Google, Facebook, LinkedIn and IBM to validate programme content and identify global trends, to improve skill and competency frameworks. With a global student network of over 27,000 students across more than 100 countries, DMI offers a continuous learning experience for both its students and graduates through its online membership platforms. In recognition of its efforts in raising the bar of digital marketing education, DMI has become the most prestigious certification body in the field.
During a time when a ‘fingertip society’ is emerging, and almost anything is just a click away, digital marketing has become part and parcel of marketing. Therefore, it is of paramount importance for marketers to explore the depths of the digital aspect of marketing to excel in dynamic industries. Starting with the Certificate in Digital Marketing (CDM) followed by an upgrade to the Diploma in Digital Marketing (DDM) will be the ideal path for aspiring marketers who wish to embark on a thriving career. Whether you are new to marketing or have a wealth of experience in the industry, this professional qualification adds immense value to win the digital sphere. With the new accreditation, students can obtain DMI qualification as a dual qualification. The goal of DMI is to develop the digital marketing profession, maintain professional standards and improve the skills of marketing practitioners by enabling them to deliver futuristic results for their organisations. SLIM being the apex body for marketing in Sri Lanka, is also the first and only accredited study centre in the country to conduct this programme. The institute is synonymous for its exceptional learning experience created through its focused and experienced panel of expert lectures.
A student who has already completed the Certificate in Digital Marketing course, can obtain the ‘Certified Digital Marketing Associate’ status, which is globally recognised. Also, a student who has completed the Diploma in Digital Marketing programme will be qualified to obtain the ‘Certified Digital Marketing Professional’ status, which will enable them to stand out from the ordinary, open new doors as you work your way through your career in marketing, and demonstrate your ‘up to date’ attitude about the latest trends in digital marketing. All these global qualifications will be received only through following SLIM CDM or DDM programmes.
Commenting on the partnership, Roshan Fernando, President of SLIM said, “SLIM is delighted to partner with DMI and give the local marketers the opportunity to obtain a world-renowned qualification in digital marketing. This partnership will definitely add value to the local marketing fraternity and enable the development of skills and competencies of Sri Lankan marketers who are digital savvy. Being the first Accredited Study Centre for the Global Giant, SLIM is proud to offer this opportunity to all our students and the marketing fraternity.”
Nuwan Gamage, Vice President, SLIM stated, “This qualification allows students to understand more about the holistic aspect of digital marketing and its significance in organisational success. Thus, this globally recognised professional qualification with emphasis on practice-based learning will allow students to take a quantum leap in their marketing careers with their sharpened knowledge in digital marketing. As the national body for Marketing in Sri Lanka, we are proud to offer this global recognition for those who follow SLIM CDM & DDM programmes.”
Sanath Senanayake, CEO/Executive Director of SLIM commented, “SLIM is very keen on partnering with global partners and we are happy to team up with DMI as its first Accredited Study Centre in Sri Lanka. This opportunity was obtained only after DMI evaluated the rich content of SLIM CDM & DDM programmes, which assures that SLIM education is always the pioneer in Marketing education.
SLIM is the National body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), Organisation of Professional Associations of Sri Lanka (OPA) and Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL). Internationally it is affiliated with the Asia Marketing Federation (AMF) as a member of the Board of Management. SLIM also has received ISO 9001:2015 certification in recognition of its superior quality management system and
ISO 29990:2010 for Learning Service Provider (LSP), providing non-formal education and training services.