STRATEGY BOOT CAMP

Miami Ad School
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Intakes

APPLICATION DEADLINE — JANUARY 25TH 2021
* CLASSES START — FEB 1ST 2021

Time Duration 12-weeks
Lecture dates and time -
Qualification from (University/ Taff) Miami Ad School
Fees informations -
Fees - Annually -
Fees - Per Semester -
Fees - Per Month -
Fees - Per Subject -
Locations Colombo
Subjects

* An Overview -
A crash course in strategy, its origins, how it works, and the methods used.

* Research (Qualitative and Quantitative) -
Learn how to use the tools around you and better understand the ones you’ve used in the past.

* Understanding Your Client’s Challenges -
Ask the right questions to turn small client asks into big ideas.

* Developing Insights -
Base your understanding and recommendations on facts and develop an insight that nobody can argue with.

* Brief Writing -
Cut through the noise and write a rock-solid brief that is integral to a successful campaign.

* Ideation and Working with Creatives -
Work closely with creatives to prove that collaboration is more than just a buzzword.

* Communications Planning -
Bring together different mediums in the form of an easily digestible plan that a client can actually understand.

* Measuring Impact Through Data -
Put your money where your mouth is and validate the work you’ve done by measuring its impact.

* Innovation -
Learn to cater to today’s clients with revolutionary ideas that will ensure lasting success.

* Live Client Engagement -
Work through the chaos to put together an integrated campaign to pitch to a real live client.

* Portfolio Evaluations -
Each student will present their portfolio case studies to a Strategy director in a job interview setting. The students will receive feedback and a grade based on the content in their portfolio and their ability to present their work during the interview.

* Toolbox Sessions -
New Thinking
Google Toolbox
Weekly Pitch & Critique
The Brand Called You
Improv & Standup Comedy
Networking
Exploring Career Avenues
Agency Exposure Visits

Award CERTIFICATE
Double Major Options -
Career paths -
University
Jerad Rutnam
QS World University Ranking: 291
Miami Ad School
Academic centers Miami AD School
Pathway Options -