* Social Landscape: Platforms and People -
The role of social media in modern communications, top social platform functionalities & user behaviour – establishing a baseline for content strategy.

* Data: Deliberating and Defining -
Data plays an important role in developing a social content strategy – learn the basics of social listening and audience analysis to catalyze your creative communication.

* Anatomy of a Strategy -
Learn how to develop a content strategy built for a multi-faceted world using the 4Cs and a social media framework which inform how your brand looks, talks and shows up.

* Cultivating your Community and Content -
Social media has the power to transform a shared interest into a powerful community through content. The community manager is the key to curating elements that inspires connection and interaction between brand and person.

* Making with Measurement in Mind -
Master the basics of measurement within social media from organic to paid workstreams, and how to link KPIs back to your marketing objectives.

* Inciting Influence -
From super users to content creators to media powerhouses, we’ll teach you how to identify, engage and measure the impact of influencers within content strategy.

* Social IRL -
Social has the ability to affect more than the online community. Get an overview of key tactics from the world of social XM (experiential marketing).

* Social Engagement Through Paid Media -
Learn how develop break through content strategies with amplification from paid media – from innovative formats to whitelisting influencers to advertorials and brand integrations.

* Social Concepting 101 -
Using the Social Lens, refine your concepting process to create ideas & content that resonate per channel.

* Social Production 101 -
Get the scoop on social production basics from ASC mandatories, UGC usage rights to platform T&C’s.

* Portfolio Evaluation -
Each student will present their portfolio case studies to a Social Media director in a job interview setting. The students will receive feedback and a grade based on the content in their portfolio and their ability to present their work during the interview.

* Toolbox Sessions -
Facebook – Instagram
Google – Youtube
Pinterest
Snapchat
Twitter
Meltwater Klear + Sysomos (influencer and social listening)
Working with Planners
Working with Creatives