Programme Objectives:

Students over 16 wishing to pursue a Marketing career
School leavers and workforce who wish to learn Marketing in their mother tongue
Those from the younger generation who want to manage their family business
An entry qualification and the confidence to embark on a career in Marketing

For whom:
1) A basic Marketing knowledge to start, manage and expand their business
2) Encourage and promote entrepreneurship in Sri Lanka
3) Basic orientation in Marketing and encourage students to proceed with higher studies in Marketing
4) An entry qualification and the confidence to embark on a career in Marketing
5) Other working adults who wish to gain knowledge of Marketing

Unique selling proposition - USP's
1) Opportunity to study Marketing in Sinhala
2) Ideal for young school leavers and junior executives
3) The first step to a Marketing career
4) Coaching available in accredited study centres islandwide