Diploma in Internet Marketing

ESoft
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Required results - A/L Any - A dynamic individual from any avenue or professional background who is highly motivated and focused on making a name for himself and to make a positive impact in the industry.* Over 18 years of age * Completed O/L examination * General ICT Literacy
Required results - O/L Any - A dynamic individual from any avenue or professional background who is highly motivated and focused on making a name for himself and to make a positive impact in the industry.* Over 18 years of age * Completed O/L examination * General ICT Literacy
Intakes -
Time Duration Course duration is 40 hours (3 months)
Lecture dates and time -
Qualification from (University/ Taff) Esoft
Fees informations Rs.31,000/-

Installments :
1st Installment – Rs 14,000/-
2nd Installment – Rs 8,500/-
3rd Installment – Rs 8,500/-
Fees - Annually -
Fees - Per Semester -
Fees - Per Month -
Fees - Per Subject -
Locations Ambalangoda Anuradhapura Avissawella Badulla Bandarawela Battaramulla Batticaloa Chilaw Colombo Dambulla Embilipitiya Galle Gampaha Hatton Homagama Ja-Ela Jaffna Kalmunai Kalutara Kandy Katubedda Kegalle Kiribathgoda Kuliyapitiya Kurunegala Matale Matara Minuwangoda Monaragala Narammala Nawalapitiya Negombo Nittambuwa Nugegoda Panadura Piliyadala Polonnaruwa Ratnapura Tangalle Trincomalee Wattala Wennappuwa
Subjects

Welcome to Internet Marketing – (2 hrs)
(Will include an introduction to Internet Marketing, E-Marketing landscape, a chronological growth of the field, etc)

This module will also introduce you to the Digital Marketing Institute Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels.

Internet Marketing – Overviews – (3 hrs)
(Will include overviews of marketing principles and processes, marketing planning and auditing, marketing tools, marketing mix, branding, etc)

Consumer Behavior – (1hr)
(Will include a understanding of consumer behavior and the internet exchange process, etc)

Blogging – (7hr)
(Will include creating and managing a blog, advertising and social media interactions on blogs, SEO, CMS on blogs, assignments, etc)

The Internet – (2 hrs)
(Will include an introduction to the internet with historical evolutions, distribution channels and channel management, market segmentation, etc)

Internet Marketing Communication Tools – (8 hrs)
(Will include an introduction to internet marketing communication and its tools, internet advertising, public relations, promotional activities, methods of marketing i.e. direct, personal, email, viral, etc)

Search Engine Optimization – (5 hrs)
(Will include an introduction to SEO, SEM i.e. PPC, paid search ads, CPC, CPM, vertical search, etc)

Engaging Customers through Social Media – (12 hrs)
(Will include an introduction to social media and its components, SM performance metrics, Facebook, Youtube, Twitter, Google Plus, Linked In, Pinterest, Landing Pages, etc)
Award DIPLOMA
Double Major Options

Course Content Delivery Ratio :

* Theory – 30%
* Practical – 70%

Examination :

* Theory 60 MCQ Online (2 hour) 30%
* Practical Assignment Based 70%
Career paths -
University
Esoft
ESoft
Academic centers Esoft
Pathway Options -