Certificate In Services Marketing (CSM)

Compare this course
Required results - A/L -
Required results - O/L Any - * A minimum of 16 years of age with a professional aspiration (After completing O/Ls) * A good knowledge of the English language * Customer focused sales and marketing professionals * Services marketing based job seekers * Industry Professionals interested in trend setting in services markets with comprehensive analysis of customer data to make strategic decisions * Services Marketing managers and professionals who interact directly and indirectly with customers * Tangible and intangible product development professionals transforming satisfied customers to delighted and overwhelmed customers.
Intakes -
Time Duration 3 months
Lecture dates and time -
Qualification from (University/ Taff) SLIM
Fees informations -
Fees - Annually -
Fees - Per Semester -
Fees - Per Month -
Fees - Per Subject -
Locations Colombo
Subjects -
Award Certificate
Double Major Options

* To be able to grasp and explain the nature and scope of Services Marketing
* To be able to identify the characteristics, problems and challenges faced by Services Marketing professionals and to develop strategies to increase the customer’s perception of satisfaction, service quality and value
* To equip Marketers with the skills to identify the unique challenges of services in order to ensure service excellence
* To develop strategies to both ‘market services’ and ‘market through services’
* To be able to implement state of the art Service Management thinking and promote a service oriented mind-set

Career paths -
SLIM - Sri Lanka Institute of Marketing
Academic centers SLIM - Sri Lanka Institute of Marketing
Pathway Options -