BSc. (Hons) Marketing

Saegis
Compare this course
Required results - A/L Any - Three (3) ‘S’ Passes or Two (2) ‘C’ Passes for any subject at the G.C.E. Advanced Level Examination.
Required results - O/L Any - Three (3) ‘S’ Passes or Two (2) ‘C’ Passes for any subject at the G.C.E. Advanced Level Examination.
Intakes -
Time Duration 3 YEARS
Lecture dates and time

FULL TIME

Qualification from (University/ Taff) Saegis Campus
Fees informations -
Fees - Annually -
Fees - Per Semester -
Fees - Per Month -
Fees - Per Subject -
Locations Nugegoda
Subjects

YEAR 1 MODULES

* Academic and Professional Skills for the Business Context
* Introductory Accounting and Finance for Business
* Economics
* Business Information and Analysis
* Managing People in Organisations
* Introduction to Marketing

YEAR 2 MODULES

* Marketing Planning and Management
* Marketing Research (PR)
* Retail Management (PR)*
* Marketing Communications
* Employability Skills
* Consumer Behaviour, Experience and Insights*
* Innovation and Enterprise Management*
* Human Resource Management*
* Management and Leadership*

YEAR 3 MODULES

* Strategic Management
* Strategic Digital and Social Media Marketing
* Entrepreneurship in the Global Marketplace*
* International Marketing
* Brand Management & Communication*
* Retail Strategy (PR)*
* Service Management*
* Dissertation (PR)*
* Business Project (PR)*

Award BSc.(Hons)
Double Major Options -
Career paths -
University
Saegis Campus
Saegis Campus
Academic centers Saegis Campus
Pathway Options -