FULL TIME

YEAR 1

* World of Business
* Principles of Accounting
* Personal Development
* Organizational Communication
* Economics for Business I
* Economics for Business II
* Introduction to Marketing
* Introduction to Tourism and Events
* Front office and Facilities operations
* Food and Beverage Operations

YEAR 2

* Tourism Planning and Development
* Event Planning and Strategy
* Festivals and Exhibitions
* Managing people
* Advertising, Brand Management and Marketing Communications
* Marketing Research
* Logistics Management

YEAR 3

* Event Innovation
* Managing Service Innovation
* Crisis and Disaster Management
* Contemporary Issues in Tourism
* Honors Project

KEY FEATURES

* Demonstrate understanding of the holistic nature of Events, Tourism and Hospitality in their broadest sense
* Use and evaluate theoretical models to explain the elements and integrated nature within which businesses operate
* Develop knowledge and understanding of the key functional areas of Events, Tourism and Hospitality
* Analyze the context, content and process of decision making in Management of these businesses
* Gain knowledge of communication / information technology used in the workplace.
* Gain knowledge & understanding in order to analyze current trends and issues in the said field of business
* Understand the nature of client behavior & relationships, and enterprise & innovation in strategic and operational decisions
* Appreciate the nature of globalization and evaluate the implications for the area of business
* Evaluate the influence of differing cultures on business and how to gear students to specialize in sectors identified as their passion

A Plymouth University Events Tourism and Hospitality Management degree opens up a range of exciting and rewarding career opportunities in all three areas and sub areas in the gamut of opportunities in the areas of marketing including marketing management, advertising and marketing research in multinational, small business and not-for-profit ever increasing tourism industry as well as professionalism demanded by the events and hospitality industry all over the world.

The course develops a number of key skills and attributes that will be attractive to employers and increase employability. In addition the course paves the way for entrepreneurship should the students decide to run their own ventures.