full-time

To qualify for the award of Bachelor of Bachelor of Management Honours in Marketing students must complete 120 credit points of study as follows:

90 Credit core units;
30 credit points of subject specialisation

This course includes 24 weeks of supervised professional experience in the form of an internship in a commercial organisation.

Year 1 Courses :

* Environment of Business and Industry
* Management: Principles and Practice
* Fundamentals of Computing
* Business Communications
* Organizational Behaviour
* Entrepreneurship and Venture Creation
* Marketing Essentials
* Business Mathematics
* Basic Accounting
* Fundamentals of Economics
* Human Resources Management

Year 2 Courses :

* Managerial Economics
* Operations Management
* Management of Technology
* Fundamentals of Management Accounting
* Business Communications II
* Finance Management
* Soft Skills Development
* Business and IT Law
* Corporate Finance
* Strategic Marketing
* Basic Statistics

Year 3 Courses

* Strategic Management
* International Business
* Management Information Systems
* Customer Relationship Management
* Business Process Re-Engineering
* Personality Development
* INDUSTRIAL / BUSINESS TRAINING
* Enterprise Systems
* Statistical Techniques for Data Analysis

Year 4 Courses

MARKETING MANAGEMENT SPECIALISATION MODULES

* Global and Cross Cultural Marketing
* International Trade Agreements and their Impacts
* Consumer Behaviour
* Marketing Research
* Marketing Communications
* Case Analysis Based Strategic Marketing
* Brand Simulation
* Marketing Field Project

The learning outcome of the Marketing Special Degree from Horizon Campus is to develop you into a professional in this field.

At the completion of this degree, you will become a qualified Marketing professional and can work in fields such as roles in marketing, advertising, public relations, sales related roles, advertising agencies, and public relations agencies. They also work as marketing managers and supervisors.

You will start your career in an entry level position such as Marketing Executive, Marketing Coordinator, Sales Coordinator, Sales Executive, Brand Executive, Event Planning Executive, Client Services Executive. Upon gaining experience, you will be in a position to undertake higher responsibilities

Bachelor of Management Honours in Marketing - BM Hons (Marketing) degree opens up the following career paths upon graduation:

* Marketing Manager
* Sales Manager
* Brand Manager
* Marketing Communications Manager
* Marketing Consultant
* Digital Media Manager
* Advertising Media Manager
* Customer Relationship Manager
* Social Media Marketing Specialist
* Market Researcher